How important are Apple Pay and Google Pay in ecommerce, and how much do they increase sales figures?
If you run an online store, you know how important it is to offer a variety of payment methods to your customers. Not only does it make your store more accessible and convenient, but it also reduces the chances of cart abandonment and lost sales. According to some studies, 7% of online shoppers abandon their carts because they don't find their preferred payment option.
One of the payment methods that you should consider adding to your store is mobile payments, such as Apple Pay and Google Pay. These are fast, secure, and easy to use payment systems that allow customers to pay with their smartphones or other devices without entering their card details or shipping information every time.
In this blog post, we will explain what Apple Pay and Google Pay are, how they work, and what benefits they bring to your ecommerce business. We will also share some tips on how to integrate them into your store using WooCommerce Payments.
What are Apple Pay and Google Pay?
Apple Pay is a mobile payment and digital wallet service by Apple. It is available for people who use the Safari browser on iPhone, iPad, and Mac. With 507 million users worldwide, Apple Pay has gained popularity in recent years, reaching 48% of global iPhone users.
Google Pay is a digital wallet platform and online payment system developed by Google. It is available for shoppers who use Android mobile devices or desktop browsers.
When shopping online, customers can pay with Apple Pay and Google Pay in a couple of clicks. They don't have to re-type their card details and shipping info every time they make a purchase. That information is already stored on their device on either Apple or Google Pay.
At checkout, Apple Pay users only need to choose the Apple Pay option and identify themselves with Touch ID or Face ID to make a purchase. As for Google Pay users, they only need to choose Google Pay at checkout and confirm their order to complete the purchase. That is especially convenient on mobile!
Benefits of accepting Apple Pay and Google Pay
Accepting Google Pay and Apple Pay in your store is a great way to improve the shopping experience for your customers for many reasons. Here are just a few benefits:
It's secure: Apple Pay and Google Pay use sophisticated technology to encrypt and protect every transaction. Card numbers are never actually stored. Instead, they use virtual card numbers that hide the user's actual card number throughout the transaction. This protects the buyer from fraudulent merchants and security breaches.
It's fast and convenient: Another big benefit of using Apple Pay and Google Pay is that transactions are completed very quickly. Customers don't have to enter their card details or fill in the shipping information. They can pay with just a few taps or clicks, which reduces friction and increases conversion rates.
It's customer-friendly: By offering Apple Pay and Google Pay as payment options, you show your customers that you care about their preferences and convenience. You also cater to a large segment of mobile shoppers who prefer to use their devices for online purchases. This can boost customer loyalty and retention.
How to integrate Apple Pay and Google Pay into your store
So you want to start accepting Apple Pay and Google Pay in your online store—that's very wise! First, make sure your ecommerce platform integrates with payment providers that support Apple Pay and Google Pay.
One of the easiest ways to do this is to use EasyPie, an ecommerce platform that supports 10+ payment methods, including Apple Pay and Google Pay. EasyPie is powered by Stripe, a leading payment provider that handles all the technical aspects of processing payments.
There are some prerequisites for using Apple Pay and Google Pay on your store, such as having an HTTPS site and a valid SSL certificate. You may also need to download a domain association file from Stripe and install it on your server.
Once you have everything set up, you can start accepting mobile payments from your customers and enjoy the benefits of increased sales, security, and convenience.
